I. TRADE SHOW PLANNING: TUTORIALS & TIPS

By following the tips below, your next trade show should show some better results:

• How Trade Shows Work ("..You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal.." - Very detailed. Excellent)
• Tradeshow and Planning Tips ("..The articles listed will help you plan and organize your tradeshow exhibit program. They give practical advice on a variety of topics. If you have never planned an exhibit, you will find the planning calendar very helpful. In addition, there are several articles on the topic of budgets, an area that many tradeshow managers need help with! Also included are articles that will help you get the most out of your exhibit program--from training your staff to choosing the best hall location...")
• Trade Show Tips and Pointers (Useful FAQ)
• Who were the first settlers of Venice ? ("..The first settlers of Venice were the Ligurians who perhaps came first and established themselves on the Euganei hills arriving here from the sea and the land.." - History of Venice, including maps)
• Steps for Planning Exhibits and Trade Shows
• Tips to Maximize Trade Show Exposure ("..Trade shows are important venues for branding and recognition, but they are no longer limited to the exhibition floor thanks to online communications tools...")
• Trade Show Tips (A list of useful questionnaires and tips)
• Trade Show Tips ("..A lot of planning goes into selecting the right show to exhibit in, and in selecting a given size of booth. These tips assume that you have already completed these steps, and are preparing to set up for the show...")
• Trade Show Tips - What to Say and Do ("..Buyers at trade shows differ from buyers at retail events in many ways. The most noteworthy difference is in the details they want to know about your products..")
• Site Inspection Checklist ("..Sometimes you have to snoop around. To avoid embarrassing surprises when trying to impress hundreds of guests, you should always do an on-site inspection of the venue you’ve selected. Here’s a handy checklist...)
• Exhibit Staffing Formula ("..Exhibit staffing is a balancing act. With too few staffers, you’re overwhelmed. With too many, you overpower the exhibit and scare off prospects. To keep your exhibit in balance, use the following formula to determine the optimum number of staffers per hour...")
• Trade shows require planning, follow-up ("..Consultants say they're surprised by how many companies sign up for trade shows and fail to make any plans about what to do once they get there.." - Article)
• Tips for a Stress-Free Trade Show ("..Veterans and newcomers alike will agree that among the most taxing aspects of doing business is, without question, planning for and attending trade shows. For many, those three to four days will determine the next year's journey..")
• and more...

II. TRADE SHOW TOOLS & BOOKS

Some of the services and book information may improve your next trade show results even more...:

• ...has become the leading source for Trade Show Magicians and Infotainers around the globe. Corporate-FX is more than just one magician at a trade show. We are a group of highly experienced trade show performers skilled in the art of increasing an exhibitor's visibility, lead count, and sales... [$]
• Trade Show Information - Magic Works At Trade Shows [$]
• New and used trade show displays, accessories, and design..[$]
• How to Get the Most Out of Trade Shows [$] ("..Proper planning and effective management of your trade show presence are the keys to trade shows success for every business. Loaded with real-life examples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on.." - Book)
• and more...